สวัสดีครับ ขอบคุณทุกๆคนที่เข้ามาเยี่ยมชมบล็อกนี้นะครับ ผมจะทำบล็อกนี้ให้เป็นที่ที่รวมความรู้เรื่องราวต่างๆ รวมไปถึงข่าวคราว อัพเดตต่างๆเกี่ยวกับแวดวงการตลาดAffiliateทั้งในไทยและต่างประเทศนะครับ ยังไงจะพยายามเขียนออกมาเป็นระยะๆตามแต่เวลาจะอำนวยครับ

Tuesday, October 14, 2008

Agoda's Affiliate Program (English)

Here is the hotel affiliate program I would like to introduce to those who own a travel related website, or planning to have one. Many of you, folks, probably know quite a few hotel affiliate programs that is recognized worldwide, such as Travelocity, Booking.com, Expedia.com, hotels.com, and Priceline.com. I admit that each of them have different strengths which could benefit you in a different way. However, if your website focuses on Asia, this is the program for you.


Agoda’s hotel affiliate program offers a user-friendly integration tools, great services, wide range of inventory, and simple paying plan. This company is not new to this industry at all. In fact, they have been in this business since 1997 and have grown tremendously over time until Priceline.com acquired them in 2007. Even though, Agoda is now a Priceline company, but they run separately by different management team. The acquisition only strengthens Agoda in terms of products outside Asia, system stability, and worldwide networks. Unlike other providers, Agoda’s price includes all tax and service charges, which you will never be charged extra on the check out day (unless you take some extra menu later at the hotel). Below are the details of their affiliate program and how their support systems work.


EARN UP TO 60% COMMISSION- Agoda offers commission from 35%-60%, depend on how many booking you create each month. Here is the detail:


Number of Departures: Affiliate Commission Percentage
1 - 49: 35%
50 – 99: 37.5%
100 – 199: 45%
200 - 999: 55%
1000 +: 60%

The formula used to calculate the payment is:

Commission Paid = (CI - HI - (CI*PP)) * ACP


CI= Client Invoice (what the client paid to us)

HI= Hotel Invoice (what we paid to the hotel)

PP= Processing Percentage = 2.6%

ACP= Affiliate Commission Percentage

Agoda has been a stable payer of commission throughout the time they started the program. So, no worry about not getting paid. Moreover, unique payment incentives are available to select partners which will be evaluated on a case-by-case basis.


MORE THAN 49,000 HOTELS LISTED- Agoda has over 49,000 hotels listed in more than 100 countries worldwide. Out of this number, 9,000 lowest price hotels are located in Asia. You can enjoy browsing through their inventory and pick up some hotels of your choice for your pleasant trips.


Long last 365-day COOKIES. You will receive credit from your customers for the next full year even they come straight to our site. We keep cookies often more than three times longer than comparable programs ... if they even have cookies.


REAL TIME STATS- Agoda Market Affiliate Program provides you with a detailed personalized statistics page, allowing you to keep track of your activities and transactions in real time.


FULL SUPPORT FOR AFFILIATES- Agoda will handle the entire booking process for you and provide 24/7 Customer Service support in 18 languages. We also have highly-trained Affiliate support team assigned to answer all your questions and provide full support to affiliates.


FOREIGN LANGUAGE- Agoda Market Affiliate Program gives you the ability to link to our foreign language websites, which currently have 20 languages.


For integration method, Agoda has 3 main categories offering to affiliates, which are:


1.Normal text and banner links. Text links can be supported with CSV hotel data files which contain hotel images and description for your own hotel pages with deeplinks to Agoda.com
2.Hotel smart searchbox in Javascript. The search box can be customized and even adapted to your website using your own CSS style sheet. Search results can be displayed on a co-branded page with your own header and footer (but our URL). The search box also has a pre-select function where you can set a default search for country/city or even hotel with the option of ‘Hiding’ or setting ‘Active’ or ‘Locking’ the selection. This is especially useful for articles that feature a specific city or hotel. This is quick and easy to create.
3.Dynamic XML-Feeds that are directly linked to our API server. With XML, you would be able to display search results and our inventory on your site with real time data. This option is offered to select affiliates only.

After all the explanation, I hope you will have a chance to check out Agoda’s affilifate program. The direct link you can use to search for more information or to sign up with them is http://partners.agoda.com/. It would be highly appreciated, if you can share your opinion or experience toward this program. Also I will be very happy to answer all the questions you may have, please post questions on comment below.



Next time I will tell you step-by-step of how to put their hotels on your website and check your statistic and transaction on your account. Thank you.

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